Here are links to the articles and videos by me, relating to web analytics, SEO and PPC that I’ve written on the Koozai blog and other sites. I’ll admit, it’s a lot of links, but I hope they’re useful. These are mainly the older ones as I’ve not been keeping on top of this list!
Search Engine Watch articles
Videos
Guide to Segmentation, why, when and where to use segments on your website data.
Google Analytics Changes in 2011 and 2012 Predictions, my Christmas video covering the latest additions and ideas about the future of analytics.
Video Guide to the Google SSL Changes and Hidden Keyword Data, my response to Google encrypting search results and showing (not provided) data instead of keywords.
Google Analytics Version 5 Video Walkthrough, how to find your way round the new interface in Google Analytics.
Using Google Analytics to Monitor Your Brand, lots of ways to keep track of your brand using Google Analytics.
What is Bounce Rate? My first tutorial video, explaining bounce rate with bouncy balls!
Blog Posts
SEO Chicks:
Beef, Arsenic and Web Analytics – Getting the Right Numbers
Econsultancy:
Tracking social media activity on and off your website
How to track on page leads in Google Analytics
How to track phone call leads in Google Analytics
Top five KPIs for SEO campaigns
Koozai:
Google Reveal Auction Insights in AdWords
Review of SMX London Presentations – Part 2 #smxlondon 2012
Review of SMX London Presentations – Part 1 #smxlondon 2012
SEO & Social Media Power Tools from #smxlondon 2012
Anna Lewis on Overlooked, Underloved & Unknown Analytics at #smxlondon 2012
Google Analytics Social Reports Explored
The New Google Analytics is Finally Ready!
Setting Up and Using Custom Reports in Google Analytics
AdWords Segmentation Part 2 – Strategy and Conversion Analysis
Advanced Analytics at Think Visibility 7
AdWords Segmentation to Improve Results – Part 1
What are the Benefits of Google Analytics Ecommerce Tracking?
Exciting Real Time Search Results in Google Analytics
Should You Invest in a Mobile Website or App?
Google Analytics Developments – September 2011
Making Money with Multi Channel Funnels from Think Visibility 6
Introduction to Multi Channel Funnels
How To Track Contact Form Submissions Without A Confirmation Page
Tracking Social Media in Google Analytics – New and Improved Functionality!
Google Updates Image Traffic Medium in Google Analytics
First Click v. Last Click Attribution in Google Analytics and AdWords
All The Ways to Track a Website
How to Set Up Google Analytics Goals
Tracking an Email Campaign in Google Analytics
Using Google Analytics to Monitor Your Brand
How to Use Advanced Segments To Analyse Your Website Traffic
Getting Started with Advanced Segments – Default and Custom
What Does Bounce Rate Mean and Why is it Important?
Can Your Visitors View Your Website?
How to Change Website Domain in Google Analytics
How to Track Clicks on a Link in Google Analytics
Understanding Basic Google Analytics Terminology
How To Quickly Visualise Keywords for SEO, PPC and Website Optimisation
The Benefits of Multiple Google Analytics Profiles and Filters
Google Exams – The Good, The Bad and The Ugly
Using Google Analytics on a Website That Targets Multiple Countries
What’s Good and Bad About The New Google Analytics (With Images!)
How to Identify Tracking Issues in Google Analytics
How To Track Mobile Visits To Your Site On Google Analytics
How To Track Social Media Traffic in Analytics
How To Stop Internal Traffic Appearing In Your Analytics Data
Think Visibility Part 2 – Link Intelligence and Communications
Think Visibility Part 1 – Link Building and CRO with Psychology