About Me – Anna Lewis

Google Analytics expert with 9 years experience, including analytics for large ecommerce websites, universal analytics migration, GA Premium, set up, GA health checks, troubleshooting and training from beginner to advanced.

Founder of Polka Dot Data analytics consultancy in 2016 to help businesses get the most from analytics set up and data.

Please get in touch if you’re looking for someone to undertake this type of work.

My story…

I’ve been working in SEO, PPC and Web Analytics since I finished university in 2008, here’s some detail about how I got to where I am now.

Southampton Solent UniversityMy degree was in Advertising at Southampton Solent which covered marketing, business and advertising skills which combined with my online advertising project for Unicycle.com and enthusiasm for all things internet based helped me get my first junior SEO job at a small web development company.

koozaiI moved to Koozai, a digital marketing agency in Spring 2010 and thoroughly enjoyed working with such a fun and motivated team until the end of 2013. I worked on a wide range of SEO and PPC clients whilst developing my analytics skills from average user level to expert, developing analytics services and training both within the company and for external clients. Here I wrote a number of posts about web analytics and even filmed some tutorial videos.

Google Analytics for Wiggle Ltd.

At the end of 2013 I jumped at the chance to focus solely on web analytics, taking on a newly created analytics position at ecommerce retailer Wiggle, a global bike and triathlon shop. Here I have worked on improving the functionality and usage of our Google Analytics accounts, including migrating to universal analytics and training over 100 people to be able to get the data they need for their roles. This has included managing many custom dimensions, custom reports and building automated dashboards with the APIs. I am proud to say that the Insights team is now a core part of the business.

Personal Achievements

In 2015 I left Wiggle to go on maternity leave. I had a little girl and spent a number of months focussing on learning how to be a mum. Although I must admit I did have a little play around with how to track a baby using Google Analytics, but luckily sleep deprivation meant I didn’t manage to get very far with this!

2016 – Polka Dot Data – My own company Success Logo

Rather than return to Wiggle I chose to take the plunge into working for myself, having always wanted to set up my own company but not known when the best time was. I decided trying to raise a child and build a business really wasn’t the right time, but also that there will never be a right time so just go for it!

Polka Dot Data was born and within a few months I was working with some well known UK brands and training teams across the country. Work includes GTM implementations, analysis, reporting and BI solution management and more.


I just can’t stop talking about Analytics

I have been a guest blogger on Econsultancy and Search Engine Watch, both leading resources and communities for digital marketers. You can find my posts on the Anna Lewis page.

One of my early aspirations when I started out in SEO was to one day be able to be a part of the SEO Chicks blogging team, which I was very excited to be able to do in 2012.

I’m a big fan of ThinkVisibility and BrightonSEO – two of the early industry conferences I attended. At Think Visibility 6 I gave my first presentation about Multi Channel Funnels in Google Analytics, which went very well.

I have since spoken at further Think Visibility conferences, and multiple times at SMX London, BrightonSEO, MeasureCamp and MeasureFest between 2012 and now, as well as at a selection of smaller events.

Why annaspear.co.uk?

I was Anna Spear until 2011 when I married the wonderful Richard Lewis and became Anna Lewis. Unfortunately this meant the end of my domination of the search result for my name despite my knowledge of SEO there just wasn’t time outside of work to dominate search results for my new more generic name!